• Lisa Caron Hickey

Branding Helps the Way You Sell

Artists throughout the world are known for their inspired artwork, but in some cases, their branding could use some pizzazz. Branding helps you to be found as well works to sell your products. It also helps you stand out and makes an impression on your customer(s). It gets them to keep coming back again and again and encourages gift purchases from others.

Your identity is part of your brand; you need to reflect your style. What colors, materials, and patterns will help you achieve your look? Creating a cohesive, branded is key for getting your products noticed. Your products, packaging and online presence - they all work together to convey a specific look - which will make an impression.

Branding Helps You to Create a Competitive Advantage

To help you get started - you need to:

  1. Connect your art with a mark so authentic and profound it embodies a timeless power of you.

  2. Unlock the secret to your personal niche markets - look over the individuals or shops that purchase your products.

  3. Build an independent art source that can create income for the rest of your life.

  4. Align with other like-minded individuals to establish a community. For example, you sell vintage handcraft aprons align with an artist that creates vintage dinnerware or home accessories or cards.

  5. “See” your career five years - where do you want to be and what do you need to do to get there?

  6. Join a group of artists, forums or another outlet.

Here is an example of a company that has created a successful brand image.

Sandra Mccaw is a perfect example of achieving a successful image brand. Her website and logo depict her jewelry style - exquisite, elegant and clean lines.

Her biography tells us again who she is and ties in with her style:

“Make it your ambition to lead a quiet life, to mind your own business and to work with your hands... " 1 Thessalonians 4:11

"Sandra strives to lead a quiet, simple life, is fairly good at minding her own business and can’t remember a time when she wasn’t driven to work with her hands.

As a child, growing up in a family that frequently relocated around southern New England, she could most often be found racing wildly through the streets, woods, and meadows surrounding her various homes. Her first creations were made from sticks, leaves, stones and whatever else she discovered while belly down on the forest floor, or hanging from the uppermost branches of a tree.

As an adult, her hands have worked as a graphic designer, commercial photographer, milkmaid, chocolatier, landscape gardener and, finally, a maker of beautiful objects to wear.

Sandra is an accomplished seamstress and enjoys working with fibers when time allows. She has bicycled across the United States and traveled extensively throughout Europe from north of the Arctic Circle to the Greek Islands. Sandra spends part of each day enjoying the outdoors and can still be spotted belly down peering through black ice, racing across the local pond on skates, skis or in her kayak, and even still-occasionally-up a tree. These experiences and activities meld to inform her work which has been compared to woven fibers and Turkish tiles.

Acknowledged internationally as an innovator and leading polymer clay artist, the hallmarks of Sandra's creative style are precision and exactness. Attention to detail, masterful use of color and intricacy of pattern distinguish Sandra’s work."

As you can see, branding connects the artist to their artwork with a mark so authentic and profound it embodies a timeless power of them. What is your brand? What makes you who you are?

Need assistance with helping create your brand there are many successful designers. A few companies we have worked with and highly recommend.

Lisa Erickson Design (https://www.lisaericksondesign.com/)

Pish Posh Design (http://pishposhdesign.com/)